“Your Author Brand” will be presented by Dana Kaye on Tuesday, January 15, 2019, 3:00-4:00 pm ETOnline Registration is available until: 1/14/2019
Each year, millions of books hit the market, both online and in-stores. How will yours stand out?
While some readers are willing to take a chance on a new author or a book they’ve never heard of, most want a guarantee that the next book they pick up is worth their time and money. That means the established names, the books getting tons of media attention and the current award winners get chosen.
So how can new or midlist authors tap into that buzz? How can you get readers’ attention and build an audience in such a crowded marketplace?
By establishing an author brand.
This workshop will lead you through the steps in identifying your author brand, creating a tagline or brand message, and establishing that brand online.
Dana Kaye is veteran publicist, social media pro, and brand manager. She founded Kaye Publicity, Inc., a boutique PR company specializing in publishing and entertainment in 2009. Known for her innovative ideas and knowledge of current trends, she coaches her clients on how to identify and establish their unique personal brands. Kaye is also the author of Your Book, Your Brand: The Step-by-Step Guide to Launching Your Book and Boosting Your Sales, and the creator of Branding Outside the Box, where she helps driven entrepreneurs and aspiring leaders become more memorable.
All registered attendees will receive an email with the time and log-in information prior to the event.
The next two SinC Talks will be:
Tuesday, February 12, 2019: Growing an Engaged Community
Social media and email marketing should not be a one-way conversation or a constant wave of self-promotion. The most successful authors are the ones that cultivate relationships with their readers and grow an engaged community.
This workshop will illustrate what happens after a reader becomes familiar with your work, focusing on email marketing, social media, and in-person events.
Tuesday, March 12, 2019: Launch Your Own PR Campaign
Whether you're self-publishing a book, working with a small press, or under contract with a Big Five publisher, most of the promotion responsibilities fall on the author. Between securing review coverage, booking TV and radio appearances, and locating influential bloggers, the book promotion process can feel daunting and overwhelming.
Following the live presentations, all webinars will be available for replay in the MEMBERS ONLY section of the website. Watch for additional programming. If you have any questions, please email us at Education@sistersincrime.org.
Sisters in Crime is an international organization that promotes the ongoing advancement, recognition and professional development of (mostly) women crime writers. However, male members are welcome. The organization offers networking, advice and support to mystery authors. The 3600 members in 51 chapters include authors, readers, publishers, agents, booksellers and librarians bound by our affection for the mystery genre and our support of women who write mysteries.
Speed City Sisters in Crime is the Indiana Chapter which meets on the fourth Saturday of every month at Barnes and Noble Bookstore, 8675 River Crossing Blvd, Indianapolis, IN 46240 (next to Keystone at the Crossing).
Membership in Sisters in Crime is $50 per year, and membership in the Speed City Chapter is $15 per year. Information on membership can be found at https://www.sistersincrime.org and http://www.speedcitysistersincrime.org
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